Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French fashion designer and a business woman. She was the founder and namesake of the Chanel brand. Chanel was credited in the post-World War I era with liberating women from the constraints of the "corseted silhouette" and popularizing a sporty, casual chic as the feminine standard of style. A prolific fashion creator, Chanel extended her influence beyond couture clothing, realising her design aesthetic in jewellery, handbags, and fragrance. Her signature scent, Chanel No. 5, has become an iconic product. She is the only fashion designer listed on TIME magazine's list of the 100 most influential people of the 20th century. Chanel designed her famed interlocked-CC monogram, meaning Coco Chanel, using it since the 1920s.