John Fitzgerald Kennedy (May 29, 1917 – November 22, 1963), often referred to by his initials JFK and Jack, was an American politician who served as the 35th president of the United States from January 1961 until his assassination in November 1963. Kennedy served at the height of the Cold War, and the majority of his work as president concerned relations with the Soviet Union and Cuba. A Democrat, Kennedy represented Massachusetts in the U.S. House of Representatives and Senate prior to becoming president.
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Good name in man and woman, dear my lord,
Is the immediate jewel of their souls:
Who steals my purse steals trash; 'tis something, nothing;
'Twas mine, 'tis his, and has been slave to thousands;
But he that filches from me my good name
Robs me of that which not enriches him
And makes me poor indeed.
Regard your good name as the richest jewel you can possibly be possessed of - for credit is like fire; when once you have kindled it you may easily preserve it, but if you once extinguish it, you will find it an arduous task to rekindle it again. The way to gain a good reputation is to endeavor to be what you desire to appear.