Plato (; PLAY-toe Greek: Πλάτων Plátōn, pronounced [plá.tɔːn] in Classical Attic; 428/427 or 424/423 – 348/347 BC) was an Athenian philosopher during the Classical period in Ancient Greece, founder of the Platonist school of thought, and the Academy, the first institution of higher learning in the Western world.
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Think of a word as a pendulum instead of a fixed entity. A word can sweep by your ear and by its very sound suggest hidden meanings, preconscious associations. Listen to these words: blood, tranquil, democracy. You know what they mean literally but you have associations with those words that are cultural, as well as your own personal associations.