Half the money I spend on advertising is wasted; the trouble is I don't know which half.

John Wanamaker

About John Wanamaker

Portrait of John Wanamaker

John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, and served as U.S. Postmaster General.

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