Choices are made in brief seconds and paid for in the time that remains.

Robert Fritz

About Robert Fritz

Portrait of Robert Fritz

Robert Jordan Fritz (born 1943 in Cambridge, Massachusetts) is an American author, management consultant, composer, and filmmaker. He is known for his development of structural dynamics, the study of how structural relationships impact behavior from individuals to organizations. His books, starting with The Path of Least Resistance, develop the theory and application of structural dynamics and the creative process.

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