You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

About Steve Jobs

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor. A pioneer of the personal computer revolution of the 1970s and 1980s, Jobs co-founded Apple Inc. with his early business partner Steve Wozniak as Apple Computer Company in 1976. After the company's board...

More quotations from Steve Jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

—Steve Jobs

Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.

—Steve Jobs

Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.

—Steve Jobs

You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.

—Steve Jobs

No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.

—Steve Jobs

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

About Steve Jobs

More quotations from Steve Jobs

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