Cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed . . . by a whole population which appropriates them as a purely magical object.

Roland Barthes

About Roland Barthes

Portrait of Roland Barthes

Roland Gérard Barthes (; French: [ʁɔlɑ̃ baʁt]; 12 November 1915 – 26 March 1980) was a French literary theorist, essayist, philosopher, critic, and semiotician. Barthes's ideas explored a diverse range of fields and he influenced the development of many schools of theory, including structuralism, semiotics, social theory, design theory, anthropology, and post-structuralism. He was particularly known for developing and extending the field of semiotics through the analysis of a variety of sign systems, mainly derived from Western popular culture.During his academic career he was primarily associated with the École des Hautes Études en Sciences Sociales (EHESS) and the Collège de France.

from Wikipedia

You may find more from Roland Barthes on Wikiquote

More quotations from Roland Barthes