Cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed . . . by a whole population which appropriates them as a purely magical object.

About Roland Barthes

Roland Gérard Barthes (; French: [ʁɔlɑ̃ baʁt]; 12 November 1915 – 26 March 1980) was a French literary theorist, essayist, philosopher, critic, and semiotician. His work engaged in the analysis of a variety of sign systems, mainly derived from Western popular culture. His ideas explored a diverse range of fields...