Roland Gérard Barthes (; French: [ʁɔlɑ̃ baʁt]; 12 November 1915 – 26 March 1980) was a French literary theorist, essayist, philosopher, critic, and semiotician. His work engaged in the analysis of a variety of sign systems, mainly derived from Western popular culture. His ideas explored a diverse range of fields...
Whosoever desires constant success must change his conduct with the times.