Elbert Green Hubbard (June 19, 1856 – May 7, 1915) was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Presently Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts Movement. Some of the Roycroft Campus buildings remain; they have been restored and are open to visitors. The complex is a National Historic Site.Among Hubbard's many publications were the fourteen-volume work Little Journeys to the Homes of the Great and the short publication A Message to Garcia. He and his second wife, Alice Moore Hubbard, died aboard the RMS Lusitania when it was sunk by a German submarine off the coast of Ireland on May 7, 1915.
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However fashionable despair about the world and about people may be at present, and however powerful despair may become in the future, not everybody, or even most people, thinks and lives fashionably; virtue and honor will not be banished from the world, however many popular moralists and panicky journalists say so. Sacrifice will not cease to be because psychiatrists have popularized the idea that there is often some concealed self-serving element in it; theologians always knew that. Nor do I think love as a high condition of honor will be lost; it is a pattern in the spirit, and people long to make the pattern a reality in their own lives, whatever means they take to do so.