The most striking contradiction of our civilization is the fundamental reverence for truth that we profess, and the thoroughgoing disregard for it that we practice.

—Vilhjalmur Stefansson

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About Vilhjalmur Stefansson

Portrait of Vilhjalmur Stefansson

Vilhjalmur Stefansson (November 3, 1879 – August 26, 1962) was an Arctic explorer and ethnologist. He was born in Manitoba, Canada.

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What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

—Vilhjalmur Stefansson

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