The best ideas come as jokes. Make your thinking as funny as possible.
—David M. Ogilvy
Never be afraid to laugh at yourself, after all, you could be missing out on the joke of the century.
—Dame Edna Everage
A joke's a very serious thing.
Nature reserves the right to inflict upon her children the most terrifying jests.
Well, the telling of jokes is an art of its own, and it always rises from some emotional threat. The best jokes are dangerous, and dangerous because they are in some way truthful.