About
Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was an American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, Harper Collins publishing house, and Showtime Network, as well as numerous poster designs, book covers, architectural sculptures, exhibitions, illustrations, and fine art. Chermayeff is credited with introducing the concept of design as problem-solving and inventing the modern graphic design profession.