Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was an American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, Harper Collins publishing house, and Showtime Network, as well as numerous poster designs,...
Design is not just what it looks like and feels like. Design is how it works.