Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

—Ivan Chermayeff

About Ivan Chermayeff

Portrait of Ivan Chermayeff

Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was a British-born American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, New York Museum of Modern Art, and Harper Collins publishing house, as...

More quotations tagged with “design”

Form follows function.

—Louis Sullivan

design form function

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

Design is not just what it looks like and feels like. Design is how it works.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

History

11 Jul 2015 Added