Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

About Ivan Chermayeff

Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was a British-American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, Harper Collins publishing house, and Showtime Network, as well as numerous poster designs,...

More quotations tagged with “design”