Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was an American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, New York Museum of Modern Art, and Harper Collins publishing house, as well...
Design is not just what it looks like and feels like. Design is how it works.