Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

Ivan Chermayeff

About Ivan Chermayeff

Ivan Chermayeff HonRDI (June 6, 1932 – December 2, 2017) was an American graphic designer and artist. He is best known as co-founder of graphic design firm Chermayeff & Geismar. Chermayeff created logotypes for the Smithsonian Institution, New York Museum of Modern Art, and Harper Collins publishing house, as well...

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