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Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

—Paul Rand

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About Paul Rand

Portrait of Paul Rand

Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial...

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A major problem in the development of Elias Howe's sewing machine was the location of the eye of the needle. The inventor was rapidly running out of money and ideas when one night he had a peculiar dream. He was being led to his execution for failing to design a sewing machine for the king of a strange country. He was surrounded by guards, all of whom carried spears that were pierced near the head. Realizing instantly that this was the solution to his problem, Howe woke up and rushed straight to his workshop. By nine o'clock that morning, the design of the first sewing machine was well on the way to completion.

—Bartlett's Book of Anecdotes

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