I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.

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About Steve Jobs

Portrait of Steve Jobs

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology giant Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder of Pixar. He was a pioneer of the personal computer revolution of...

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I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.

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success perseverance entrepreneurship

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Fear is that little darkroom where negatives are developed.

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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

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In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.

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Design is not just what it looks like and feels like. Design is how it works.

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