John Ernst Steinbeck ( STYNE-bek; February 27, 1902 – December 20, 1968) was an American writer. He won the 1962 Nobel Prize in Literature "for his realistic and imaginative writings, combining as they do sympathetic humor and keen social perception". He has been called "a giant of American letters."
Do something. If it doesn't work, do something else. No idea is too crazy.
This is my answer to the gap between ideas and action - I will write it out.